Learn
Practical guides to getting your photos onto social media looking the way you shot them.
Written by a wedding photographer. Every number comes from the platform's own documentation or from a post we published and measured, and each guide shows the date we last checked it.
Getting the photo right on Instagram
Instagram post size for photographers: what Instagram actually does to your photos
The best Instagram post size for a photographer posting from the app is 1080 × 1440 pixels (3:4 portrait).
Lightroom export settings for Instagram: every setting, and where it comes from
JPEG, sRGB, 1080 pixels wide, sharpened for screen, cropped to the shape you want before you export.
Instagram Story size for photographers: dimensions, safe zones and landscape photos
The Instagram Story size is 1080 × 1920 pixels, a tall 9:16 frame.
Instagram Reel size and cover image: what Instagram's own pages say
Instagram Reel size from Meta's own docs: the 9:16 frame, ratio range, length and file limits, and how your cover image is cropped on the grid.
Getting the photo right on Facebook
Facebook post size for photographers: what Meta publishes, and what it doesn't
The right Facebook post size for photographers, from Meta's own pages: portrait and square minimums, the 10 MB limit, Stories and link previews.
Posting and scheduling
How to post a carousel on Instagram, step by step
How to post a carousel on Instagram, step by step from Instagram's own help pages: how many photos, reordering, cropping, editing after you post.
How to post on Instagram from a computer: the steps, and what the website can't do
How to post on Instagram from a computer, step by step from Instagram's own help pages: photos, carousels, Stories and scheduling, on a Mac or a PC.
How to schedule Instagram posts: every way, honestly compared
Yes, you can schedule Instagram posts, three ways: the Instagram app, Meta Business Suite or a scheduler. What each one can and can't do, from Meta's docs.
Lightroom to Instagram: the four ways to get your photos there, compared
How to get photos from Lightroom Classic to Instagram: export to your phone or computer, sync to Lightroom mobile, or use a publish-service plug-in.
When to post
The best time to post on Facebook: what three big studies say, and where they disagree
The best time to post on Facebook, from three large studies: the days they agree on, the hours they don't, and how to find your own best time.
Getting found on Google
SEO for wedding photographers: what actually moves your blog
SEO for wedding photographers, from Google's own guidance: one post per wedding, venue names, file names, alt text, fast photos and supplier links.